Strategic Sports Wins 2024 Red Dot Design Concept Award for Groundbreaking Sustainable RMR Urban Cycling Helmet

Strategic Sports has been honored with the 2024 Red Dot Design Concept Award for the innovative RMR Urban Cycling Helmet. This recognition celebrates our dedication to combining cutting-edge sustainability with top-tier design in the cycling industry.

The RMR (Model S-460) represents the next level of environmental responsibility, being made entirely from recycled materials such as ABS plastic, EPS foam, polyamide, and PET. Designed for easy disassembly and recycling, it eliminates the need for glue, ensuring a fully sustainable lifecycle.

Our goal was to create a helmet that blends eco-consciousness with the premium quality, fit, and style that cyclists expect. The result is a versatile, stylish helmet that meets all impact test standards while contributing to a greener future.

“We don’t design helmets like the sustainable RMR just to win awards,” said Strategic Sports Managing Director Norman Cheng. 

“We push for innovations in sustainability because it’s the right thing to do for our customers, the planet, and our children. Winning this Red Dot Award reinforces our commitment to sustainable innovation, and we are excited to continue leading the way in environmentally responsible design. This achievement reflects the hard work of our entire team, and we are grateful for the recognition,” Cheng said.