Putting People First with Free Childcare at Huizhou Facility

At Strategic Sports, caring for our employees and their families has always been among our core values. For many years, free childcare services at our Basecamp facilities have provided a nurturing environment for the children of our team members. Many of those children, who first joined us as curious kindergarteners, have grown into accomplished adults—some even finding their professional home at Strategic Sports.

When our Huizhou factory came online in 2021, it was during the challenging Covid-19 lockdown years and childcare services were not an immediate priority as families worked to keep their children safe at home. However, as the world began to stabilize, employees started to ask: Why doesn't Huizhou have childcare like Basecamp?

Recently we addressed that question with the official opening of our childcare center at Huizhou. Managing Director Norman Cheng personally toured the facility, watching as children explored their new learning spaces and shared snacks together. The moment was made even more special when a mother arrived to drop off her daughter. The little girl skipped joyfully into the center, obviously delighted.

Cheng took a moment to speak with the mother and asked what her plans were for the day. She smiled and replied, “Chores and then cooking—I worked all day, you know.” Her trust in Strategic Sports to care for her child was a powerful testament to the company’s commitment to its people.

Our childcare instructors, many of whom have been with Strategic Sports for years, are dedicated to creating a safe and enriching environment for these children. Their role extends beyond supervision—they’re preparing the next generation for school and life.

This new chapter at Huizhou reflects Cheng’s steadfast belief that at Strategic Sports, putting people first is the cornerstone of success. By supporting our employees and their families, we’re investing in the future—not just of our company, but of the communities we call home.